About Us

Whyred is a Stockholm-based fashion brand. We channel our love for the classics through our designs, but always with an edge. Because we love independent, impeccable style.

So we produce garments that will live longer, in both quality and aesthetics. That’s also the most effective way to run a sustainable company - something we take seriously.

WHYRED PRESENTS

Summer Of Love

Watch here....

COLLECTION STRUCTURE

Every garment matters

INTERVIEW

Jessy Heuvelink

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Explore the collections

Women

Discover a collection of flowing fabrics, bohemian prints and sophisticated cuts. 

EXPLORE

Men

A collection of reinvented classics, inspired by icons and dress codes of the 1960's and 70's. 

EXPLORE

Accessories

Explore our selection of timeless leather accessories to last beyond the season.

EXPLORE

SUPPLY CHAIN

We cut out the middleman

SELECTION

“Live long and never become old”

We aim to create garments with a level of quality and style that can live long and never become old. But we understand that people grow tired of garments from time-to-time.

That’s why we sell previous collections, unique samples and second hand garments through our SELECTION concept.

EXPLORE SELECTION