About Us

Whyred is a Stockholm-based fashion brand. We channel our love for the classics through our designs, but always with an edge. Because we love independent, impeccable style.

So we produce garments that will live longer, in both quality and aesthetics. That’s also the most effective way to run a sustainable company - something we take seriously.

WHYRED PRESENTS

Summer Of Love

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COLLECTION STRUCTURE

Every garment matters

INTERVIEW

Jessy Heuvelink

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Explore the collections

Women

Discover a collection of flowing fabrics, bohemian prints and sophisticated cuts. 

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Men

A collection of reinvented classics, inspired by icons and dress codes of the 1960's and 70's. 

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Accessories

Explore our selection of timeless leather accessories to last beyond the season.

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SUPPLY CHAIN

We cut out the middleman